Media platforms to promote a brand, product, or cause. This involves developing and executing social media strategies, creating and curating content, running social media campaigns, analyzing social media data, and managing social media advertising budgets. In essence, this hybrid role requires someone to both build and manage a community and use social media to market to that community and beyond.
Our integrated program builds your skills in both Community Management and Social Media Marketing. Complete the full course or master specific skills in individual sessions. Each stage culminates in a real-world internship and a valuable certification.
Start with the basics or jump into advanced topics. Our curriculum is designed to meet you where you are and take you where you want to go.
Duration: 4 Weeks
Master the fundamentals of community management and social media marketing. This session covers core principles, content creation, platform basics, and an introduction to paid ads.
Duration: 8 Weeks
Learn to build and execute integrated strategies. This session focuses on social media campaign management, advanced ad targeting, crisis communication, and data-driven optimization.
Duration: 12 Weeks
Evolve into a leader. This final session covers scaling, measuring business impact (ROI) for both community and marketing, budget management, and team leadership.
Enroll in the full program for a comprehensive journey or select the session that fits your current goals.
Digital Community & Social Foundations
FCFA 185,000
Community & Social Media Program
FCFA 450,000 745,000
Prerequisite: None
Strategy & Leadership
FCFA 350,000
Prerequisite: Session 1 or equivalent experience.
Yes! While we recommend the full course for a complete learning journey, you can enroll in advanced sessions if you have prior community management or social media marketing experience. We have a short assessment to determine eligibility for direct entry into Session 2 or 3.
We guarantee an internship placement for every student who successfully completes a session. We partner with a wide range of companies, from startups to established tech firms. The nature of the internships (paid, unpaid, or stipend-based) varies by partner company, but we work diligently to secure valuable, resume-building opportunities for all our graduates.
The course is designed to be flexible. We recommend dedicating about 8-10 hours per week to lectures, assignments, and community interaction. This includes live sessions (which are recorded) and self-paced work.
Upon completion of the full course, you'll have three certifications, significant internship experience, a professional portfolio, and access to our alumni network and career services. We provide ongoing support to help you land your dream job in community management or social media marketing.
Discover how our program has transformed careers across Africa.
Cameroon
"The hands-on projects were incredible. I went from knowing the basics to confidently managing paid ad campaigns and analyzing community ROI. This course gave me the practical skills I needed to get hired immediately."
Nigeria
"I was looking for a course that covered both community and social media, and this was perfect. The integrated curriculum is a game-changer. I now understand how to build a community and use social media to grow it effectively."
Kenya
"The internship placement was the highlight for me. Applying my new skills in a real company was invaluable. CFP WESCO didn't just teach me; they connected me to the industry. My career has taken off thanks to this program."
Ghana
"As a freelancer, the Growth Leadership session was pure gold. Learning about budget management and measuring ROI has allowed me to provide much more value to my clients. The best investment I've made in my professional development."
Côte d'Ivoire
"I enrolled in the full course, and it was the best decision. The progression from fundamentals to advanced strategy is seamless. The 'Best Value' is not just about the price; it's about the comprehensive knowledge you gain."
Cameroon
"The support from the instructors at WESCO Cameroon is top-notch. They are industry experts who are genuinely invested in your success. The combination of local expertise and a world-class curriculum is unmatched."
Discover what people commonly believe, and the professional truth that makes a real difference.
Success comes from posting everywhere, all the time.
Effective search strategies & targeting bring real engagement. Quality beats quantity.
Social marketing is just running ads.
It’s about building authentic communities and trust, not only paid campaigns.
Followers and likes = success.
Conversions, retention, and customer trust are the real measures of impact.
After completing training as a Community & Social Media Specialist, graduates can pursue the roles below. Après la formation en Community & Social Media, les diplômés peuvent accéder aux postes suivants.
Designs keyword and content strategies that improve online discoverability for brands and products. Conçoit des stratégies de mots‑clés et de contenus pour améliorer la visibilité en ligne des marques et produits.
Plans campaigns, manages pages, and builds engagement to grow communities across platforms. Planifie les campagnes, gère les pages et anime les communautés pour développer l’engagement.
Manages ethical backlink outreach and partnerships that strengthen domain authority and traffic. Met en place des partenariats et backlinks éthiques pour renforcer l’autorité du site et le trafic.
Supports market research, competitive scans, and 90‑day digital growth roadmaps. Contribue aux études de marché, à l’analyse concurrentielle et aux plans de croissance sur 90 jours.
Tracks KPIs, prepares dashboards, and recommends optimizations to improve ROI. Suit les indicateurs, prépare des tableaux de bord et propose des optimisations pour améliorer le ROI.
Runs cost‑per‑action campaigns, manages tracking, and optimizes offers for performance. Gère des campagnes au coût par action, le suivi des conversions et l’optimisation des offres.
Indicative ranges based on public sources; vary by experience, sector, and city. Fourchettes indicatives issues de sources publiques; varient selon l’expérience, le secteur et la ville.
Note: Figures are directional and change with company size, benefits, and location. Verify with current job ads. Note : Données indicatives susceptibles d’évoluer selon la taille de l’entreprise, les avantages et la localisation. Vérifiez avec les offres d’emploi actuelles.
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